We have called this category premium ready mix for ease of recognition. We would have preferred "posh ready mix" but this would have been too flippant.  

However, we have to give the product its correct description on this page to be in line with generally accepted terms within our trade. Our Designers poster colour has a higher pigment concentration and opacity tham ready mix paint (it covers up well); it is also more versatile e.g. it can be mixed with our ocavin to paint on non absorbent surfaces such as wood, plastic, metal, brick or tile.